PROFESSIONAL DIGITAL MARKETING COURSES

Digital Marketing
Digital Marketing

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Digital Marketing is the marketing of products or services using digital technologies, such as mobile phones, display advertising, and any other digital medium. Digital Marketing facilitates connections with a wider audience through various digital channels.

The earliest examples of online connectivity were demonstrated with the introduction of the Michael Aldrich online shopping system. In the following years, Thomson Holidays UK was launched, followed by IndiaMART B2B in 1996. It was ultimately in 2007 that the launch of Flipkart, an e-commerce marketing website changed the structure of marketing in India. What followed was a rise in the number of people picking up mobile phones, online shopping, at-home delivery, and internet marketing as a means to popularize the brands.

Over the years, Digital Marketing Industry has prospered into bringing a large percent of businesses online with its promising ability to create a global network and flourish even small businesses internationally.

Digital Marketing is based on pillars of 5Ds. These are

    1. Digital Devices comprise Smart phones, Laptops, Tablets, Desktop systems, Television, gaming devices and more.
    2. Digital Platforms facilitate the interaction or interface on these devices through a browser or app. These are mainly social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
    3. Digital Media comprises the various communication channels that are used to reach out to and engage the audience through advertisements, email campaigns, bulk SMS / WhatsApp, search engines and social networks.
    4. Digital Data about audience profiles is collected by various businesses during their course of digital marketing. There are very stringent laws with regards to the privacy and security of such data.
    5. Digital Technologies are used by businesses to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

       

 RACE framework is the strategic planning process applied to Digital marketing and is structured based on the purchasing stage of the audience.

    1. Reach : To identify and connect with the audience
    2. Act: To get quality interactions with the audience.
    3. Convert: To convert enquiries into purchases
    4. Engage: Create Brand loyalty,  repeat purchases.

Future of Digital Marketing

The future is here NOW!

With the increased use of digital devices and digital platforms, digital marketing is set for a very bright future. Marketing activities have moved away from traditional advertising and print media towards digital promotions through digital channels such as emails, SMS and WhatsApp campaigns. Marketing is no longer confined to persuasion and convincing. It involves more vigorous forms such as websites, blogs, social media, search engines, and almost every other thing on the Internet. The Internet surely has brought more and more people closer to each other and even businesses these days. It has become much easier and more cost-effective to reach a wider audience than ever before.  

Internet access is mainstream. It has intensified the use of mobile phones, computers and laptops, leading to a significant change in the growth of digital channels both in strength and volume. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. And this market has flourished into creating Digital Marketing as a prime source of bringing business through the internet.

The only way to survive the tough competition is to go digital. Due to this digital marketing jobs are in high demand and digital marketing professionals are able to demand higher pay scales.

Digital Marketing is growing at a rate of 25 – 30% in India annually. Approx. 700 million of the population of India is expected to go digital and be a part of the huge Internet use base bandwagon by 2023. India also has the world’s largest Facebook population. High-speed digitization, online portals, social media channels, etc. led to the growth of digital marketing in a trend beyond imagination.

Scope of Digital Marketing:

The unprecedented growth of internet penetration and adoption is shaping India and its digital advertising industry. As per reports. India’s e-commerce industry is estimated to cross over the US $ 150 billion by 2022. India’s digital advertising industry is again estimated to cross over 19000 Crore INR by 2020, according to a report by the Dentsu Aegis Network. According to the TRAI reports, India’s smartphone user base is slated to grow by over 442 million by 2022. Around 65 million digital marketing jobs are expected to pave their way into the popular job portals by 2025.

Career opportunities :

You can choose your career in any aspect of digital marketing.

  1. Digital marketing executive
  2. Digital marketing strategist
  3. E-Commerce specialist
  4. Email Marketing specialist
  5. Google AdWords specialist
  6. Online Leads manager
  7. Online leads manager
  8. Online reputation manager
  9. SEO analyst
  10. Social media specialist
  11. Web analyst
  12. Web content manager

Other Career Options are :-

  1. Get a job in Industry.
  2. Become a Professional Blogger.
  3. Start a Freelancing Services.
  4. Earn with Affiliate Marketing & AdSense.
  5. Become a Youtuber.
  6. Start your own agency.

Career Path

Digital Marketing Course in calicut
digital Marketing Training in kerala
Digital Marketing training in Kerala

COURSE CONTENTS:

  1. Blogging
  2. Search Engine Marketing(SEM)
  3. Search Engine Optimization(SEO)
  4. Google AdWords(PPC)
  5. Social Media Marketing(SMM)
  6. Social Media Optimization(SMM)
  7. Affiliate Marketing
  8. E-mail Marketing
  9. Content Marketing
  10. Online Marketing
  11. E-Commerce Marketing
  12. Web Analytics 

ELIGIBILITY

 – Minimum qualification of the Digital Marketing course is  PLUS TWO 

DURATION

 – Duration of the Digital Marketing course is 90 working days.

CAREER PROSPECTUS

  1. The world is going digital and since the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.
  2. The world is going digital and since 2020, all organizations worldwide (including India) will have online presence, thus creating vast career opportunities in the field of Digital Marketing.
  3. According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that don’t.

Why Transorze solutions for Digital marketing course in 2023 ?

  • Highly researched and customized Course material which is all inclusive and holistic.
  • Hands on Practice with regard to various Digital marketing aspects such as
    • Blogging
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Google AdWords (PPC)
    • Social Media Marketing (SMM)
    • Social Media Optimization (SMM)
    • Affiliate Marketing
    • E-mail Marketing
    • Content Marketing
    • Online Marketing
  • E-Commerce Marketing
  • Mobile Marketing
  • Web Analytics
  • Special emphasis on soft skills and communications
  • On Job Training.
  • 100% Placement Assistance with special emphasis on preparation for interviews.
  • Easy to understand learning material
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