Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
FUTURE OF DIGITAL MARKETING
Digital Marketing has taken the world by storm. The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that are not, it is estimated that all processes shall be become digital by the year 2020. All companies globally(including India) shall have an online presence thus creating vast career opportunities. The world is super-connected now-a-days and all things considered, marketing and advertising are no more the same as they once were. Digital Marketing has been gaining popularity and comprises a big segment of the marketing budget because people are using digital devices more and prefer these to physically visiting a shop. It is a progressive field. With technology development every day, you have to continuously develop your digital marketing skills so that your career keeps growing.