You can choose your career in any aspect of digital marketing.
Digital Marketing is the marketing of products or services using digital technologies, such as mobile phones, display advertising, and any other digital medium. Digital Marketing facilitates connections with a wider audience through various digital channels.
The earliest examples of online connectivity were demonstrated with the introduction of the Michael Aldrich online shopping system. In the following years, Thomson Holidays UK was launched, followed by IndiaMART B2B in 1996. It was ultimately in 2007 that the launch of Flipkart, an e-commerce marketing website changed the structure of marketing in India. What followed was a rise in the number of people picking up mobile phones, online shopping, at-home delivery, and internet marketing as a means to popularize the brands.
Over the years, Digital Marketing Industry has prospered into bringing a large percent of businesses online with its promising ability to create a global network and flourish even small businesses internationally.
RACE Framework
The RACE framework is our strategic planning process for digital marketing, aligned with the audience’s purchasing journey.
Identify and connect with your target audience.
Foster quality interactions with potential customers.
Transform enquiries into actual purchases.
Build lasting brand loyalty & encourage repeat purchases.
The future is here NOW!
With the increased use of digital devices, digital platforms, digital marketing is set for a very bright future. Marketing activities have moved away from traditional advertising, print media towards digital promotions through digital channels such as emails, SMS and whatsapp campaigns. Marketing is no longer confined to persuasion and convincing. It involves more vigorous forms such as websites, blogs, social media, search engines, and almost every other thing on the Internet. The Internet surely has brought more and more people closer to each other and even the businesses these days. It has become much easier and cost effective to reach a wider audience than ever before. Internet access is main-stream. It has intensified the use of mobile phones, computers, and laptops leading to a high change in the growth of digital channels both in strength and volume. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. And this market has flourished into creating Digital Marketing as a prime source of bringing business through the internet.
The only way to survive the tough competition is to go digital. Due to this digital marketing jobs are much in demand and digital marketing professionals are able to demand higher pay scales.
Digital Marketing is growing at a rate of 25-30% in India annually. Approx. 700 million of the population of India is expected to go digital and be a part of the huge Internet use base bandwagon by 2026. India also has the World’s largest Facebook population. The high-speed digitization, online portals, social media channels, etc. lead to a growth of digital marketing in a trend par imagination.
As per reports from Payscale, the average salary for a digital marketing analyst is
Rs. 302,612
₹3 lakh to ₹7 lakh
per annum
₹3 lakh to ₹5 lakh
per annum
₹3.5 lakh to ₹7 lakh
per annum
₹3 lakh to ₹6 lakh
per annum
₹3.5 lakh to ₹7 lakh
per annum
₹3 lakh to ₹6 lakh
per annum
₹3 lakh to ₹6 lakh
per annum
₹2.5 lakh to ₹5 lakh
per annum
The unprecedented growth of internet penetration and adoption is shaping India and its digital advertising industry. As per reports. India’s e-commerce industry is estimated to cross over the US $ 150 billion by 2022. India’s digital advertising industry is again estimated to cross over 19000 Crore INR by 2024 according to a report by the Dentsu Aegis Network. According to the TRAI reports, India’s smartphone user base is slated to grow by over 442 million by 2022. Approx.. 65 million digital marketing jobs are expected to pave their way into the popular job portals by 2025.
Minimum qualification of the Digital Marketing course is graduation / HSC
Duration of the Digital Marketing course is 6 months.
The world is going digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.
The world is going digital and by the year 2020, all organizations worldwide (including India) will have online presence, thus creating vast career opportunities in the field of Digital Marketing.
According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that don’t.
